social business network

No advertising is more credible and effective than the recommendation of a friend and sobu is based on this belief.

Screenshot of App in Browser
Screenshot of iPhone App

About us

Staying true to our motto of «from us – for you – for everyone», we are committed to ensuring a win-win situation is guaranteed for everyone involved. Our success team comprises:

Roberto D'Elia

CEO & Founder

Roberto has experience in marketing for 25 years. He holds an HF degree in Business Administration and gained brand management experience at Heineken. He invented the idea of sobu when he worked as Head of Agency Consulting at Swiss Post. In 2016 he prepared the spin-off and founded the company. Roberto is responsible for the strategy, business development and finance of sobu.

Lukas Lücke


Lukas discovered his passion for IT early, and started developing websites at age 8. He has since gained experience in various fields of technology and programming, as well as development and process automation. Before joining sobu he worked as a senior software / devops engineer on major swiss e-commerce platforms. Lukas is responsible for the technology architecture and software development of sobu.

Ana Gomes

Digital Project Manager

Ana has over 8 years’ experience in different positions within software development area – Marketing & Business development, Product Management and Quality Assurance. At, Ana combines project management and quality assurance responsibilities. She leverages technical communication expertise on relationship management between IT/ development and sales/ marketing team.

Mithula Kugaseelan

Market Manager Intern

Mithula is responsible for managing all the ongoing marketing and communication activities for the running sobu Switzerland platform.